This is the BEST Chicken Rub! Get ready for mouthwatering, flavorful, and succulent grilled chicken that’s so good, you’ll be craving more after just one bite! This rub combines Italian spices, smoky paprika, a touch of brown sugar, and a little heat from red pepper flakes to create a total flavor explosion!

View of a boneless chicken breast on a bed of rice.

Our Favorite Chicken Rub

We love grilled chicken in our home. While there’s a plethora of marinades to explore on our website (like our current favorite, this Chipotle Chicken Marinade), sometimes there’s just no time for marinating– especially during the busy back-to-school season. Enter: our chicken rub. Perfected over the summer, this rub is a game-changer. It’s quick to whip up and ensures your chicken will be incredibly flavorful.

For an even faster prep, consider making spice packets in advance. Just measure the seasonings into small zip-top bags. When you’re ready, add oil and vinegar, spread it on the chicken, and you’re set for a speedy, delicious meal!

Quick Tip

If you make a large batch of this rub, store it in an airtight container. It should stay fresh for up to 6 months, ready to be used whenever you’re in the mood for some great grilled chicken.

Process shot: assembling and combining the ingredients for the BEST Chicken Rub.

What is a Chicken Rub?

A chicken rub is a mixture of seasonings and herbs that is applied to the surface of chicken (whole or pieces) before cooking. Its primary purposes are to:

  1. Flavor the meat: A rub imparts loads of flavor! Depending on the ingredients in the rub, the flavor can range from spicy to sweet to savory or any combination thereof.
  2. Form a crust: When cooked, the rub can form a delicious crust on the exterior of the chicken which adds flavor and texture.
  3. Enhance moisture retention: Certain rub ingredients, especially salt or sugar, can help to lock in the chicken’s natural juices, making the end result more juicy.

Quick Tip

Chicken rubs can be dry or wet:

  • Dry rub: Mix powdered spices and herbs and sprinkle or rub directly onto the chicken.
  • Wet rub (or paste): Incorporate wet ingredients, like oil, vinegar, and mustard with dry seasonings to form a paste and spread over the chicken.

Chicken Rub Tips

  1. Even Coating: Ensure the rub is spread evenly on every piece of chicken.
  2. Grill Temperature: Maintaining a consistent grill temperature is essential to evenly cooked chicken that has a nice charred exterior and juicy interior.
  3. Check for Doneness: Instead of relying solely on cooking time, use a meat thermometer to ensure the chicken is cooked perfectly. When the chicken reaches an internal temperature of 160°F it’s ready to take off the grill. (Carryover heat will take it up to 165°F.)
  4. Resting is Key: After grilling, always allow the chicken to rest before cutting. This helps retain its juiciness.
  5. Grill Cleaning: A clean grill ensures even cooking and prevents the chicken from sticking. After preheating, use a grill brush to clean the grates. Don’t forget to grease the grates! Greasing grill grates prevents the chicken from sticking and facilitates easier flipping and cleaner grill marks.
  6. Alternative Cooking Methods: This rub is versatile! If you’re not grilling, you can also roast, broil, or pan-sear the chicken using this rub.

Use A Meat Mallet!

A meat mallet helps flatten and tenderize meats. Most of them feature both a flat side and a textured side, which makes them ideal for evening out the chicken thickness. This ensures uniform cooking and better rub penetration.

Owning one not only speeds up cooking times but also allows for juicier, more flavorful results, making it a valuable tool, especially when prepping chicken for this rub. I use my meat mallet every time I prepare chicken — it’s such a great tool to have in your kitchen!

Overhead view of grilled chicken on a bed of white rice

What To Serve With Grilled Chicken:

More Grilled Chicken Recipes:

5 from 4 votes

Best Chicken Rub

This Chicken Rub is a total flavor bomb! Italian spices, smoky paprika, brown sugar, and a kick of red pepper flakes make for irresistibly tasty grilled chicken thatโ€™ll have you coming back for more!
Prep Time: 15 minutes
Cook Time: 6 minutes
Total Time: 21 minutes
Servings: 6 servings

Equipment

  • Grill

Ingredients 
 

  • 2 pounds chicken breasts, thighs, or tenderloins
  • 2 tablespoons olive oil
  • 4 teaspoons red wine vinegar
  • 2-1/2 teaspoons salt
  • 2-1/2 teaspoons Italian seasoning
  • 1 teaspoon garlic powder
  • 1 teaspoon paprika
  • 1 teaspoon brown sugar
  • 1 teaspoon pepper
  • 1/2 teaspoon onion powder
  • 1/2 teaspoon ground mustard
  • 1/4 teaspoon red pepper flakes
  • 1/4 teaspoon dried thyme
  • Cooking spray or vegetable oil

Instructions 

  • Trim chicken breasts of fat and slice them evenly in half crosswise. Pound pieces to an even thickness (with a meat mallet or the bottom of a frying pan) to ensure even cooking. If using tenderloins, remove the tendons.
  • Add everything except chicken to a small bowl; stir to combine.
  • Spread rub evenly over all chicken pieces (on all sides).
  • Preheat grill to medium-high heat (450โ„‰). Generously oil the grill (I drench a rolled-up paper towel in vegetable oil and, holding it with tongs, rub it over grill grates.) or carefully (standing back) spray grill grates with cooking spray.
  • Using tongs, place chicken on the grill, well spaced out. Grill chicken, turning only once halfway through grilling, about 3โ€“5 minutes per side (or until the thickest part of the chicken registers 160โ„‰ and the meat is nicely charred). When chicken is ready to flip, it should come off the grill grates easily. (I use a sharp metal turner to flip chicken to the other side.) Carryover heat will take chicken to 165โ„‰.
  • Transfer chicken to a plate and cover with foil. Allow chicken to rest 5โ€“10 minutes so the juices can redistribute. Thinly slice or chop. Taste and add a sprinkle more salt if needed. Serve with lemon wedges on the side.

Video

Recipe Notes

Nutrition Note: Nutrition information is for the chicken rub alone and does not include the chicken.
Storage: Let the chicken cool, then store it in an airtight container in the fridge for up to 4 days. For longer storage, freeze in a freezer-safe bag for up to 3 months.

Nutrition

Serving: 1serving | Calories: 43kcal | Carbohydrates: 0.5g | Protein: 0.1g | Fat: 4.7g | Sodium: 969.5mg | Fiber: 0.3g

Nutrition information is automatically calculated, so should only be used as an approximation.

Meet Chelsea


Hello, and welcome to Chelseaโ€™s Messy Apron! Iโ€™m Chelsea, the recipe developer, food photographer, and writer behind the site. Iโ€™m passionate about creating simple, reliable, and delicious recipes that anyone can make.

Thanks for stopping byโ€”I hope you find something delicious to make!

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5 from 4 votes (2 ratings without comment)

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8 Comments

  1. Apk says:

    I just tried this chicken rub recipe, and it was absolutely fantastic! The flavors are so well balanced, and my family couldnโ€™t get enough. Thanks for sharing!

    1. Chelsea says:

      I am so thrilled to hear this! Thanks so much for your comment.

  2. Lauren L says:

    5 stars
    All our plates were empty, including my 2 and 4 year old without any bribes or complaints! Ended up using an air fryer, but definitely added into the rotation!

    1. Chelsea says:

      Thanks so much Lauren! ๐Ÿ™‚ I’m so thrilled to hear this!!

  3. Carol says:

    5 stars
    Tried this last night and this was so delicious. The chicken was flavorful and so moist. I will be making this again and again.
    Thank you!

    1. Chelsea says:

      I am so thrilled to hear this! Thanks so much Carol! ๐Ÿ™‚

  4. Ramya says:

    Cant wait to make this soon for me can i use tofu i never had best chicken rub before perfect for my after office meals love your recipes as always brightens up my day everyday after work

    1. Chelsea says:

      Thanks Ramya! I hope you enjoy! ๐Ÿ™‚